Give Yourself a Kick in the Pants.

By Michael Masterson

What makes the difference between those who succeed and those who don’t?

Here’s what I think: Successful “life changers” don’t wait for everything to be “right.” They don’t wait for:

  • their personal lives to sort themselves out
  • or their work to settle down
  • or the projects they are working on to be completed
  • or the new additions to their houses to be finished
  • or the problems with their in-laws to be resolved
  • Or… to be inspired.

Best-selling author Robert Ringer believes most successful people have this one trait in common: They don’t wait for motivation. They create motivation through action.

“If I had to wait for motivation to write,” he says, “I never could have written all the books I’ve written.” (He’s written about a half-dozen excellent personal-development books, including three best-sellers.)

“Like most writers, I spend many mornings staring at my computer, unmotivated and without any definite idea of what I’m going to write.”

If he were in the habit of waiting for inspiration, he would spend too much time waiting, he says. What he does instead is “just start writing.” It doesn’t matter whether his initial writing is any good. So long as he keeps at it for an hour or two, he knows that something good will come along. “Motivation follows action,” he says.

Unless you have a goal, make achieving that goal a priority, and find a way to act on it every day, your chances of succeeding are very slim.

As you may know, I am in the middle of writing my next book, Ready… Fire… Aim. With all my other business responsibilities – not to mention the writing I do for ETR – I can come up with plenty of excuses every day to put off working on the book. If I sat around waiting for inspiration to hit before I typed out a chapter, I’d never get anything done. Instead, I do what Robert Ringer does. I just start writing.

Frank McKinney, a multimillionaire real estate developer, has made the same point in a different way: “You don’t need to wait until you are an expert to start making money in real estate. Get to know your local area by doing a little bit of work every day. Before you know it, you’ll have a good idea about what to buy and when to sell, and then you’ll be on your way to wealth and financial independence. But you have to start right away. Start immediately and then keep going. Do something every day, even if it’s only something that takes five or 10 minutes.”

Whether you’re an aspiring copywriter like Adela (who, as far as I know, is still waiting to be inspired to transition from bootcamp attendee to full-fledged copywriter), a would-be entrepreneur, or a mountain-climber dying to tackle Mount Everest, get out there and do something – every day – to advance your goal.


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