Clearly this plastic box is designed to look good and stand out on the retail shelf.
So far it’s been described as looking like a 50’s toaster among many things. The similarity with the Office 2004 for Mac retail box is obvious to anyone who has seen both.
” Designed to be user-friendly, the new packaging is a small, hard, plastic container that’s designed to protect the software inside for life-long use. It provides a convenient and attractive place for you to permanently store both discs and documentation.
The new design will provide the strength, dimensional stability and impact resistance required when packaging software today.”
Now that’s some fancy marketing speak there ….