“Moxie” (MOK-see) is “nerve” – the ability to face difficulty with spirit, determination, and courage. Originally, “Moxie” was the trademarked name of a soft drink.
Example: “Anybody who has modest intelligence and the qualities mentioned above (drive, tenacity, integrity, etc.) can be a chicken entrepreneur. That’s what’s so nice about it. You don’t have to have the moxie.”