How did the BlackBerry gadget get its name?

The name was suggested by Lexicon Branding, Inc., a California company that helped the manufacturer come up with a marketing strategy for the product, a busy person’s best friend.

Based on the fact that the small keyboard resembled seeds on a berry, Lexicon suggested that the product be named after fruit.

“Strawberry” was considered but discarded in favor of “BlackBerry,” which had crisp consonants and vowels and memorable alliteration.

Source AskSam…


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